Julep Weekly 7: 10-27-2023
We're thrilled to welcome you to the heart of the Julep community with our weekly round-up of nonprofit news. It's not just any newsletter. It's our way of connecting with the incredible folks who are changing the world, one act of kindness or service at a time.
As fellow advocates for good causes and passionate fundraisers, we understand the unique challenges you face. This newsletter isn't just about sharing information. It's a warm embrace from the Julep family.
Whether you're a seasoned nonprofit pro or just beginning your journey, we've got your back. From tips to turbocharge your donor engagement to the latest trends in the world of philanthropy, we're here to empower your mission. We’re the people behind Julep CRM, and we’ve been where you are – working in fundraising, volunteering at nonprofits, or serving on a board.
So, grab a cup of your favorite brew ☕, cozy up, and let's dive into this week’s headlines and inspiration together. We can make this world a better place, one newsletter at a time.
Cheers to making a difference,
Sofia
Chief Experience Officer at Julep
News
Drive Extraordinary Outcomes Through Lifecycle-Forward Measurement
Many think of nonprofit marketing measurement in a purely performance-based environment. How many clicks did you drive to the landing page? How many of those clicks turned into actions or donations? More
Creating a Nonprofit Digital Strategy with ChatGPT: A Practical Guide
In the rapidly evolving landscape of nonprofit organizations, adapting to the digital realm has become a pivotal challenge. To fortify fundraising and impact strategies, embracing emerging technologies is paramount. Among the innovative tools that have garnered attention is ChatGPT. More
[Research] 2023 Social Media Engagement Rates for Nonprofits
Social media engagement rate benchmarks for the nonprofit sector are hard to find! New data from HootSuite. More
Tips for Segmenting Donors and Tailoring Your Outreach — to Raise More
Fundraising messages and appeals work best when they reflect donors’ individual interests, respect their communications preferences, and feel personal. To achieve that with limited time and resources, savvy nonprofits organize supporters into segments based on shared traits or behavior and then tailor messages to each group. More
What Happened to Big — and Local — Corporate Giving?
Caterpillar is both the world’s largest manufacturer of construction equipment and a company that illustrates the shifting trends in corporate philanthropy. More
Resources
Giving Tuesday 2023 Is Different: Using Giving Tuesday to Target Lapsed & Current Donors
Giving Tuesday presents a unique challenge this year. Donor participation numbers are falling. According to the Fundraising Effectiveness Project, new donors gave 13.7% less from 2022. At the same time, donor retention rates fell to 42.6%, the lowest on record. How do nonprofits navigate falling donor retention rates and falling first-time donor participation with Giving Tuesday approaching? More
Most people in the nonprofit and philanthropy sector are familiar with the donor life cycle – identification, qualification, cultivation, solicitation, and stewardship. Unfortunately, most fundraising software platforms lack features that fit the donor life cycle. This makes it a challenge to build a relationship with your donors and utilize your investment in software. More