How to Build a Planned Giving Program Before the Baby Boom Bequests Pass You By
Featured Adrienne Royer Featured Adrienne Royer

How to Build a Planned Giving Program Before the Baby Boom Bequests Pass You By

Every day, approximately 6,000 Baby Boomers die in the United States. Most of them have wealth their favorite causes will never see. This isn’t because they don’t want to give, but because no one asked them to think about it. That gap between donor intent and realized gifts is one of the most expensive missed opportunities in the nonprofit sector, and it is happening right now.

Read More
The DAF Landscape Has Shifted: What Nonprofits Need to Know for 2026
Featured Adrienne Royer Featured Adrienne Royer

The DAF Landscape Has Shifted: What Nonprofits Need to Know for 2026

Last spring, we published a deep dive on how donor-advised funds are reshaping philanthropy. The short version: DAFs had grown into a massive, mainstream giving vehicle, and nonprofits without a DAF strategy were leaving real money on the table. That post covered the fundamentals well. But a lot has happened since April 2025, especially with the rise of micro DAFs.

Read More
From Curiosity to Commitment: How Nonprofits Are Using AI in 2026 and What Has Changed in the Last Year
Featured Adrienne Royer Featured Adrienne Royer

From Curiosity to Commitment: How Nonprofits Are Using AI in 2026 and What Has Changed in the Last Year

A year ago, most nonprofits were cautiously experimenting with artificial intelligence. Staff members were quietly using ChatGPT to draft fundraising emails. Development directors were testing AI tools on the side, often without formal guidance or organizational buy-in. The conversation across the sector was largely theoretical: Could AI help nonprofits? Should nonprofits use it?

Read More
How Nonprofits Should Write Blog Posts and Website Content to Get Found in Traditional Search, AI Search, and Generative Engines
Featured Adrienne Royer Featured Adrienne Royer

How Nonprofits Should Write Blog Posts and Website Content to Get Found in Traditional Search, AI Search, and Generative Engines

According to a study of 17 nonprofit organizations from M+R, after Google rolled out AI Overviews widely in in March 2025, organic traffic dropped every month compared to the previous year and hit a 13% year-over-year decline by August. The twist? Searches for those same organizations' brand names rose by nearly 19% during the same period. More people were searching, but fewer were clicking through because they found their answers from the AI-generated summaries on the first page of the search results.

Read More
5 Signs Your Nonprofit Has Outgrown Its CRM System
Featured Adrienne Royer Featured Adrienne Royer

5 Signs Your Nonprofit Has Outgrown Its CRM System

As nonprofits grow, the systems that once served them well can become obstacles to progress. According to a 2025 Chronicle of Philanthropy survey of over 350 nonprofit leaders, two-thirds think technology deficits are hampering their organization's growth, with manual processes eating up staff time and complicating their ability to communicate with donors. Recognizing when your CRM has become a bottleneck rather than an asset is the first step toward making a change that can transform your fundraising effectiveness.

Read More
Beyond the Major Gift: Why Mid-Level Donors Deserve Your Attention
Adrienne Royer Adrienne Royer

Beyond the Major Gift: Why Mid-Level Donors Deserve Your Attention

When most nonprofit leaders think about high-impact fundraising, their minds immediately go to major donors. The transformational kinds of gifts that fund new programs, launch capital campaigns, and make headlines. Meanwhile, sitting quietly in the middle of your database is a donor segment with extraordinary potential that often gets overlooked: mid-level donors.

Read More
AI, Fundraising, and the Future of Nonprofits: What 2026 Holds
Featured Adrienne Royer Featured Adrienne Royer

AI, Fundraising, and the Future of Nonprofits: What 2026 Holds

As we approach 2026, artificial intelligence is no longer a future concept for nonprofits. It’s here. It’s growing, and it’s reshaping what’s possible in the sector. For years, nonprofits have faced a stark reality: limited funding, overburdened staff, and rising demand for services. Now, a new question is taking hold across boardrooms, development offices, and program teams: “Can AI help us do more with less, and do it better?”

Read More
Giving Tuesday: You Got the Gift. Now Build the Relationship.
Featured Adrienne Royer Featured Adrienne Royer

Giving Tuesday: You Got the Gift. Now Build the Relationship.

Giving Tuesday 2025, set for Tuesday, December 2, arrives during a uniquely challenging time for nonprofit fundraising. With donor acquisition rates continuing to fall and economic pressures impacting giving behavior, nonprofits must evolve beyond one-day fundraising pushes. It's no longer enough to generate gifts. Organizations need to focus on building relationships that extend well beyond December 31. In fact, success on Giving Tuesday is no longer measured by dollars alone. It's about what happens afterward.

Read More
Gen Z is Redefining Philanthropy. Here’s What Fundraisers Need to Know
Featured Adrienne Royer Featured Adrienne Royer

Gen Z is Redefining Philanthropy. Here’s What Fundraisers Need to Know

When you think of a donor, what image comes to mind? If it’s someone older with deep pockets and a checkbook, it’s time to refresh that picture. Gen Z, born between 1997 and 2012, is quickly making its mark in the philanthropic world. Now, approaching their late 20s, their giving habits may look different than previous generations, their impact is already being felt.

Read More
The Donor Journey: Turning Interest into Impact, One Step at a Time
Featured Adrienne Royer Featured Adrienne Royer

The Donor Journey: Turning Interest into Impact, One Step at a Time

In the ideal world of fundraising, supporters would discover your nonprofit, feel instantly connected to your mission, and give generously, again and again. But back in reality, donors are juggling busy schedules, limited budgets, and an overwhelming number of causes to consider. That’s why understanding the donor journey is one of the most powerful tools your nonprofit can use to build lasting relationships and grow sustainable giving.

Read More