If you ask the average person, they might say that fundraising through the mail is a dying field. However, this is far from the truth. While digital fundraising is on the rise, it is clear that direct mail can still be an effective strategy to cultivate donors and raise critical funds. Deciding to create or build a direct mail program is unique to every organization, but there are universal benefits.

To make a fundraising ask, you first must gain an audience with your major donor. Traditionally, most major donor asks are best in person, however, this process has changed given the current global pandemic. Whether personal or virtual, the basic principles are the same.

It is important to remain engaged with your donors when in-person events are unable to happen. Virtual events are the best and safest way right now to interact with your donors. There are many options for free or low-cost technology that powers virtual events, but how?

Virtual donor events are now the norm.