December 2, 2025, is a big day—but what happens after matters even more. In a fundraising climate where donor acquisition is down and retention is stagnant, your Giving Tuesday strategy can’t end when the gifts come in. It has to begin with what comes next.

Retention is the Real ROI.

63% of Giving Tuesday donors won’t give again unless you follow up—thoughtfully, personally, and strategically. That means your Giving Tuesday success is measured not by one-day totals, but by how many donors you move toward a second gift and beyond.

Turn One-Time Donors Into Long-Term Supporters

To help you transform Giving Tuesday into a year-round relationship builder, we’ve pulled together the most helpful, action-oriented resources in one place.

Dig Into the Blog

• Why the Donor Life Cycle is Different for Giving Tuesday
  Giving Tuesday donors don’t follow your normal path. Learn how to adapt.

• 4 Factors Most People Overlook
  Avoid common mistakes that cost you post-Giving Tuesday retention.

• Giving Tuesday: You Got the Gift. Now Build the Relationship.
  This year, skip the transactional approach. Discover how to thank, convert, and cultivate donors for the long term.