Julep Weekly 7: 11-10-2023
As fundraising appeals have increasingly hit my inbox in the build-up to Giving Tuesday, I'm reminded of all the hard work that goes into crafting and writing a solid fundraising campaign. It takes time, energy, and talent. The Julep team wants to thank you for continuing to have passion for your cause and dedication in raising support.
We hope that you enjoy this issue and take a few minutes to relax and learn a few tips or tricks that can help your work.
Have a great weekend!
Sofia
Chief Experience Officer at Julep
News
In order to achieve their missions, nonprofit organizations must get funding. Though this may be obvious, there are many ways to go about this, ranging from soliciting donations to applying for grants. However, one of the ways an organization can fundraise is through a giving day. Like the name suggests, a giving day is a 24-hour period of time in which donors are encouraged to make a gift. These days consist of targeted fundraising efforts to emphasize a nonprofit’s fundraising needs. More
A recent Abila study shows donors feel 71% more engaged with nonprofits when they receive personalized communications from the nonprofits they support. This is one of the key reasons that more than 60% of nonprofits already use personalization in their email marketing. More
Every year, when Giving Tuesday approaches, nonprofits of all shapes and sizes spring to action to promote their campaigns. While there are many online channels to leverage to make the most of this 24-hour fundraising window, the vast reach of social media makes it an especially effective tool for mobilizing supporters around the world. More
Interruptions plague today's business readers more than ever before. Between notifications, emails, text messages, voicemails, and physical interruptions, most people find it challenging to sit down and read through a written message. Research indicates that our brains carom off in another direction about every 44 to 50 seconds when we are engaged with a screen. More
The current mix of high interest rates, inflation, and market volatility comes as a staggering blow to the finances of many nonprofits. And while individual causes and markets are different, the big picture view reveals a slow decline of large philanthropic givers. More
Resources
Giving Tuesday presents a unique challenge this year. Donor participation numbers are falling. According to the Fundraising Effectiveness Project, new donors gave 13.7% less from 2022. At the same time, donor retention rates fell to 42.6%, the lowest on record. How do nonprofits navigate falling donor retention rates and falling first-time donor participation with Giving Tuesday approaching? More
Giving Tuesday is anticipated to have raised over $3 billion in 2021. Unfortunately, the majority of those donors will never make another gift to those organizations. Most importantly: 63% of Giving Tuesday donors will never make another gift to your organization. More