Julep’s Blog
Webinar: Keeping Your Giving Tuesday Donors Engaged
Great news! Early results from Giving Tuesday project that the event broke new fundraising records. Your hard work and preparation paid off! Now, it’s time to thank these donors, add their information to your database, and focus on end-of-year giving.
Giving Tuesday – 4 Factors Most People Overlook
What are your plans for Giving Tuesday? It’s easy to dismiss the idea of creating a separate strategy for the day and simply plan general Giving Tuesday messages across all channels and networks. While it’s tempting to use a one-size-fits-all approach, spending an hour to sketch out a plan will make your Giving Tuesday more effective and efficient.
The Benefits of Shifting to Sustainer Giving
Last week, the nonprofit sector finally had some good news! The Fundraising Effectiveness Project announced that donations under $250 increased by 19.6% compared to the first half of 2019. These grassroots donors helped propel a 7% increase in total giving over 2019.
Optimizing Donor Data for Giving Tuesday
Last week, Philanthropy News Digest published a blog post on optimizing your donor data to prepare for Giving Tuesday 2020. They suggested keeping your data clean, identifying your best prospects, segmenting your donors, optimizing future outreach, and looking for opportunities to match gifts.
A Flexible CRM for a Changing Time
Have you noticed how the nonprofit and philanthropy sectors are changing? Here’s how Giving USA recently described this year:
The plates of institutional giving are shifting under our feet. 2020 is proving to be a year of seismic events—the COVID-19 pandemic and resulting economic fallout, the mainstreaming of Black Lives Matter as a global movement, a U.S. presidential election that we can expect will impact nonprofit fundraising more than in other election years—that are changing life, and also philanthropy, as we’ve known it.
Rise of the Small Donor?
Last week, the Fundraising Effectiveness Project released grim numbers for the first quarter report of 2020. While headlines focused on the decline of major gifts and cancellation of special events, the FEP’s data provided one optimistic statistic. Major donors were down 7.4% and mid-level donors were down 2.2% year-over-year, but donations under $250 increased by 5.8% compared to the first quarter of 2019.
Making a Non Profit Mailing List
When launching a new organization or starting a new initiative, creating a mailing list can be one of the hardest steps. Here’s an inside look at how data companies how organizations build a solid mailing list.